hype
Từ điển Collocation
hype noun
ADJ. media | marketing | pre-match, pre-race, pre-season, etc.
VERB + HYPE live up to The movie failed to live up to all the hype. | believe
HYPE + VERB surround sth the hype surrounding her latest book
PREP. ~ about I don't believe all the hype about how good the French team will be this season.
Từ điển WordNet
English Slang Dictionary
1. statements made about something before that thing comes out, especially wild statements guessing about the things nature (whether positive or negative). For example, record companies will often put many advertisements out before a record comes out. Before Public Enemy's album came out there was much negative hype in the media:"Yo Harry! You're a writer; are we that type? Don't believe the hype..." -- Public Enemy (Don't believe the hype)
2. cool